About

Tahsin Momin

I was born in New York but I was raised in Dhaka. So, I speak advertising with a solid South-East Asian accent. After several years of living in Asia, I am back in the big apple and trying to explore the advertising language in the city.

I majored in Media and Communication at the Independent University Bangladesh. While completing my ungraduated, I went on to become an Assistant Magazine Editor at Dhaka Tribune, an English language national daily newspaper in Bangladesh, where I worked for three years.

While I was there, I also took up graphics designing and not long after I started doing daily page layout for the newspaper. I balanced my day job with my weekly automotive and tech column, a weekly kids magazine and daily page layouts garnered attention from a few advertising agencies. Eventually, I got offers from more prominent advertising agencies in the country, so I decided to go work for Grey Group’s Dhaka office as a full-time client servicing Senior Account Executive. This allowed me to work on some extraordinary cool projects, from emerging brands to established brands.

My creative approach - no matter the medium - is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.

For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable campaigns.